|The old Morning Call coffee stand in the French Quarter was established in 1870 by Joseph Jurisich and carried on by succeeding generations of the Jurisich family. For over a century, it was one of two coffee stands on Decatur Street - the other being Cafe Du Monde, which was founded in 1862. In 1974, Morning Call moved to adjoining Jefferson Parish, leaving Cafe Du Monde to continue the tradition of serving cafe au lait and beignets to locals and visitors alike from its site in the French Market.
New Orleanians have always taken their coffee seriously (and, usually, very strong). By the early 1800's, coffee was one of the city's leading imports and, by 1850, over 500 coffee houses were open in the city. Today, one-third of all coffee imported to North America lands first in New Orleans. A dozen coffee roasters in the city prepare products for twenty national and local brands and, a few miles from the French Market, Folgers now operates the largest coffee roasting plant in the world.